Victor DumeigeRepuestos Villalobos
Searchable parts catalog, local SEO, and Google Ads for a Mercedes-Benz supplier in Costa Rica.
- Role
- Sole developer and designer; Google Ads and SEO
- Year
- 2025–2026
- Tools
- TypeScript, Next.js 16 (App Router), Tailwind CSS 4, Framer Motion, EmblaCarousel, react-floating-whatsapp, Google Analytics 4, Google Ads
A Spanish-language site for a Mercedes-Benz parts supplier in Alajuela, Costa Rica. It lets car owners search or browse parts by category or model, read repair guides, and message the shop on WhatsApp instead of filling in a form.
I built a searchable parts catalog driven by a typed local dataset, per-category pages generated from it, a specials page, and diagnostic guide articles. I made WhatsApp the single conversion path and instrumented every entry point as one tracked event, so the owner can see which page actually started a conversation.
I hand-tuned page speed against real Lighthouse audits rather than framework defaults: AVIF/WebP images, inlined critical CSS, lazy-loaded analytics, and a mobile-first layout — most of this shop's customers arrive on a phone.
Alongside the build I run the shop's Google Ads campaigns and its search presence.
Google Ads performance
- Impressions
- 3.17K
- Clicks
- 593
- Average CPC
- $0.25
- Conversions
- 271
Figures as reported in Google Ads for the account I manage, 28 July – 26 August 2026 (30 days). Conversions counted per the account's configured conversion actions.
Screens
