Analytics Projects

Data work from my MS in Data Analytics at Oregon State and from client campaigns — measurement, reporting, and the analysis behind decisions.

What this covers

Campaign and traffic analysis
Reporting and dashboards
Survey design

Bar chart showing roughly three-quarters of 32,561 census respondents earning under $50,000 and about a quarter earning $50,000 or more

Reaching the Upper-Middle Class in 1994

2024

A logistic regression on 1994 US Census data testing which socio-economic factors predict crossing the $50,000 income threshold.

Logistic RegressionRCensus DataStatistical Modeling

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Diverging bar chart of the thirteen significant effects in the final Cox model, from being recruited by the employer at plus 131 percent down to working in IT at minus 44 percent

How Long Employees Stay

2024

A survival analysis of 1,129 employees across retail, banking, IT, manufacturing, and other industries, testing which factors make people leave sooner.

Survival AnalysisCox RegressionRPeople Analytics

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Funnel bar chart showing 24,963 impressions narrowing to 4,285 clicks at a 17.2 percent click-through rate and 1,781 WhatsApp conversations at 41.6 percent of clicks

Where $1,159 of Ad Spend Went

2026

Eight months of Google Ads and GA4 for a Mercedes-Benz parts shop in Costa Rica — what the money bought, and what the two tools disagree about.

Google AdsGA4Campaign AnalysisCosta Rica

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Working on something like this?

I take analytics engagements alongside web development and organizational consulting, in English, Spanish, or French. Email is the surest way to reach me.

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